Digital License Plate Maker Closes $11.1 Million Finance Round
Auto Dealer Today Top News
Week of January 15, 2018
Top 5 News
1. Digital License Plate Maker Closes $11.1 Million Finance Round
The funding round, which will allow Reviver Auto to expand the footprint of its digital license plate, was led by Australian-based ACK Group. The firm also announced the addition of two new members to its board of directors, former Emotient CEO Ken Denman and former R.L. Polk CEO Stephen Polk.
2. Dealertrack Unveils 2018 Compliance Guide
Dealertrack has released the 13th edition of its Compliance Guide, a free resource for industry members, including dealers and F&I professionals.
3. Judge Again Rules in Favor of Trump in Battle for Control of CFPB
A federal judge denied a request by a high-ranking CFPB official for a preliminary injunction to remove President Trump’s appointee as acting head of the agency. The decision sets the stage for a possible appeal.
4. Cars.com to Convert Affiliates to Direct Sales
A new agreement between Cars.com and McClatchy will convert the online vehicle marketplace’s 17 remaining affiliate markets to its direct sales channel.
5. Top 5 CIM Trends for 2018
The consumer identification management experts at Infutor list artificial intelligence, blockchain marketing and chatbots among the leading trends that will shape the way auto dealers drive appointments and sales this year.
Top 5 Articles
1. Your Dealership in 2018: Resolve to Innovate
Learn how going mobile, rethinking social media, tracking customers, and exploring new apps and sales tools can bring true innovation to your dealership in 2018.
2. Hire Introverts to Increase Sales
Today's car buyers are more interested in resourcefulness than sales pitches, and dealers are hiring sales professionals whose personalities reflect those needs.
3. 6 Reasons Email Marketing Is Big Again
Looking for a new marketing channel in 2018? Take another look at email, a somewhat forgotten medium that offers a long list of compelling benefits.
4. 4 Ways to Win Customers in 2018
Learn how getting up to speed with voice search and other new marketing trends can help keep traffic flowing as new-vehicle sales plateau.
5. How to Create a Killer Value Proposition
Create a competitive edge by discovering your dealership’s unique value proposition and sharing it with every prospective customer who visits your website.
 

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